Fail Whale Pale Ale

Posted on August 5, 2008 - 10:09am

For the last few days I've been feverishly working on a very intense side project - a label for Fail Whale Pale Ale.

TweetHunt.org is holding a contest to design a label for a mythical brew named for Twitter's "service overload" page. The beauty of the thing is that I had been playing with a few Fail Whale projects for the last few weeks. I wanted to pay tribute and wanted to explore the possibilities of amping up a nautical theme around Whaley but I kept getting frustrated and scrapping things.

Below is my final submission, now listed at TweetHunt.

It was done entirely in Photoshop. The final high-res file is over 73 Mb and uses over 75 layers.

Contest ends Oct 1 and will be judged by...

Fail Whale's creator, Yiying Lu | Visual Acrobat (YiyingLu.com)
Sean O'Steen (TechMonkeyDesign.com)
Stilgherrian (Stilgherrian.com)
Marina Zurkow (o-matic.com)
and the originator of the phrase "Fail Whale Pale Ale", Jen Chance (@stalwartmoonpie)

Good luck to all those who enter!

Jason's blog
4348 reads

Similar Stuff

Ads by Project Wonderful! Your ad here, right now: $0

Comments

Submitted by mayjah on August 5, 2008 - 10:26am.

That is fanfuckingtastic! I bow to you, oh Photoshopping God. Melissa

Melissa

Submitted by Rudy (not verified) on August 5, 2008 - 10:59am.

Definitely is fantastic! Happy whale drinks pale ale!

Submitted by BigPappa on August 5, 2008 - 1:03pm.

Woa, I don't care what they say. You DO have talent.

Submitted by Jennyjinx on August 5, 2008 - 8:48pm.

I am officially impressed. That is truly the bomb-diggity.

Submitted by Amelia on August 6, 2008 - 5:20am.

It's teh awesomeness. Good work.

Amelia

Submitted by webduck (not verified) on August 6, 2008 - 1:14pm.

This is marvelous! Just one question...on the right side of the label there is the "12 oz. distributed by..." is there a typo for 'the'? I get the 'internets'.

Submitted by Eric Nakagawa (not verified) on August 7, 2008 - 5:07pm.

This is fully intentional... Trust ME.

Submitted by lusciousnis on August 6, 2008 - 4:23pm.

You rock! I love it... but it's making me hungry for Carvel.. Reminds me of Fudgie the Whale! *drool* Ice cream & beer..yum!

Submitted by evden eve nakliyat (not verified) on December 19, 2009 - 11:00am.

very good

Submitted by Jason on August 6, 2008 - 5:15pm.

Thanks all!

@BigPappa
I've got a wicked tap-dance routine too.

@WebDuck
No, "teh" is used in the slang form here.

@Lusciousnis
I loves me a Fudgie but sweets and beer are no good for me.

Submitted by DAVE ID on August 6, 2008 - 5:36pm.

That is AWESOME WORK. I love it. No wonder it made NOTCOT front page and the most interesting post on the front page also.

Submitted by Sam (not verified) on August 6, 2008 - 6:12pm.

I love it! I definitely think yours is the best of those submitted so far.. it's too cute. Good luck!

Submitted by meleah rebeccah on August 8, 2008 - 1:29pm.

seriously? I am completely impressed. You rule.

Submitted by Cassie (not verified) on September 10, 2008 - 5:14pm.

So.Epic. Makes me want a Fail Whale Pale Ale right now, so I guess it's doing its job!

Submitted by Anonymous (not verified) on June 10, 2009 - 2:10pm.

wish you would show us some of how you did that. I love the look of it.

Twitter Trackbacks for Fail Whale Pale Ale [gorillasushi.co's picture

Submitted by Twitter Trackbacks for Fail Whale Pale Ale [gorillasushi.co (not verified) on September 1, 2009 - 11:44pm.

[...] Fail Whale Pale Ale www.gorillasushi.com/?q=node/841 – view page – cached Fail Whale Pale Ale PreviewFor the last few days I've been feverishly working on a very intense side project - a label for Fail Whale Pale Ale. — From the page [...]